В Ubuntu 14.04 эмулятор Android говорит Use the '-force-32bit'

Пытаюсь запустить виртуальный девайс. Получаю следующее:

ERROR: 32-bit Linux Android emulator binaries are DEPRECATED, to use them you will have to do at least one of the following: - Use the '-force-32bit' option when invoking 'emulator'. - Set ANDROID_EMULATOR_FORCE_32BIT to 'true' in your environment. Either one will allow you to use the 32-bit binaries, but please be aware that these will disappear in a future Android SDK release. Consider moving to a 64-bit Linux system before that happens.

Подскажите, где и как юзать этот ANDROID_EMULATOR_FORCE_32BIT?

Спасибо!